About The Culture Factor Group

Our Uniqueness

What makes us unique is our ability to translate academic insight into practical, boardroom-ready solutions. Since our founding in 1985 — with the support of Professor Geert Hofstede, a pioneer in cultural analytics — we’ve combined behavioural modelling, data science, and facilitation expertise to help organisations lead culture as a strategic capability.
Through ongoing partnerships with academic institutions, our methodologies remain grounded in rigorous research, while constantly evolving to meet today’s business demands.

Our internal team of data engineers applies advanced behavioural analytics and pattern recognition to visualise how culture influences emotional preferences, working practices, and — critically — the execution of strategy. This capability is central to building culture risk intelligence: helping organisations detect where culture may support or silently undermine performance.
Supported by a global network of certified practitioners, we help clients convert these insights into action — creating ways of working that are culturally aligned, financially sound, and emotionally sustainable.
The Culture Factor Group (formerly Hofstede Insights Oy) is a company registered in Finland under registration number 1652415-9.

Our Expertise

We specialise in helping organisations understand how culture shapes outcomes — particularly in high-stakes, cross-functional, and cross-cultural environments. Our experience spans:

• Mergers & acquisitions and post-merger integration
• International expansion and market entry
• Diversity, equity and inclusion (DEI) programs
• Risk culture and cultural governance
• Innovation capability and scalability
• International marketing and consumer behaviour
• Psychological safety and leadership effectiveness
• Global HR policies and people strategy

Whether addressing strategy misalignment, transformation fatigue, or workforce complexity, we help clients use cultural insight to drive sustainable performance.

Our Approach

We start by understanding your goals, challenges, and context — then build a tailored solution grounded in data and behavioural insight.
Our approach blends consulting, training, executive coaching, and digital tools. Each is designed to improve cultural awareness, reduce friction, and build capabilities that enable cultural alignment at scale.
We don't offer one-size-fits-all interventions. Every solution is highly customised — drawing on more than three decades of research, a global perspective across 60 countries, and proven methodologies that deliver both culture risk clarity and practical application.